Client

Réfraction, Collège Ahuntsic

Services

Art direction

Branding

Events

For our graduation project at Collège Ahuntsic, we developed the visual identity for Réfraction, an exhibition exploring creative transformation through perception and the deviation of light. Inspired by refraction, the concept expresses the transition from a stable idea to a form in constant evolution.

The logo starts with a clear structure that gradually fragments, suggesting the distortion of light through a prism. A vivid, prismatic colour palette against a dark background reinforces this transformation, while simple, legible typography balances visual impact with clarity.

As a team of three art directors, we maintained a consistent identity across printed invitations, signage and digital materials, bringing the concept to life and attracting nearly 800 visitors to the exhibition.