Project tag: Branding

Festival Vélocité logo over a motion-inspired background.

Festival Vélocité

Client

Student project

Services

Branding

This student rebranding project proposes a new visual identity for Festival Vélocité, a community cycling event held each spring at Montréal’s Circuit Gilles-Villeneuve. The logo combines a cycling helmet, the circuit’s outline and handlebars, evoking performance, movement and nature.

The visual system pairs a vibrant, contrasting colour palette with stable, contemporary typography. Graphic patterns and branded applications express a balance between competition, accessibility and community spirit.

Business cards for Festival Vélocité.
Water bottle and flag banner featuring Festival Vélocité branding.
Colour palette for the Festival Vélocité visual identity.
Tote bag and volunteer shirt featuring Festival Vélocité patterns.
Social media applications of the Festival Vélocité identity.
Festival Vélocité graphic patterns inspired by bicycle tyre tracks.