Réfraction
Art Direction
Transformation. Perception. Creation.
Client
Final Graduation Project
Services
Art Direction
Event Design
Branding
As part of our final graduation project, we designed Réfraction, an exhibition exploring creative transformation through perception and the deviation of light. Inspired by the phenomenon of refraction, the concept visually expresses the transition from a stable idea to a form in constant evolution. The logo is built on a clear structure that gradually fragments, evoking the light distortion of a prism. A vivid, prismatic color palette set against a dark background reinforces this sense of transformation, while a simple and legible typeface maintains a balance between visual impact and clarity.
As a team of three art directors, we ensured the consistency of the identity across printed invitations, signage, and digital assets, bringing the concept to life and attracting nearly 800 visitors to the exhibition.
Transformation. Perception. Création.
Client
Final Graduation Project
Services
Art Direction
Event Design
Branding
As part of our final graduation project, we designed Réfraction, an exhibition exploring creative transformation through perception and the deviation of light. Inspired by the phenomenon of refraction, the concept visually expresses the transition from a stable idea to a form in constant evolution. The logo is built on a clear structure that gradually fragments, evoking the light distortion of a prism. A vivid, prismatic color palette set against a dark background reinforces this sense of transformation, while a simple and legible typeface maintains a balance between visual impact and clarity.
As a team of three art directors, we ensured the consistency of the identity across printed invitations, signage, and digital assets, bringing the concept to life and attracting nearly 800 visitors to the exhibition.
